Broadcasting overview
Broadcasting allows you to send or schedule a message to multiple people at once. Each person receives the message as a private conversation – no group chats, and no one sees who else received it.
Written by Elina Baulina
Updated at July 31st, 2025
Table of Contents
Requirements:
- Available in Advanced and Enterprise plans or an active 14-day trial.
Limitations:
- Only administrators can send broadcasts.
-
Broadcast character limits depend on the channel you’re using, for example:
- WhatsApp Business – 1024 characters.
- Instagram and Facebook – 1000 characters.
- Telegram – 4096 characters.
- A maximum of 3 buttons can be included in each broadcast.
What is broadcasting?
Broadcasting allows you to send or schedule a message to multiple people at once. Each person receives the message as a private conversation – no group chats, and no one sees who else received it.
Here’s how it works:
- Choose the type of broadcast: You can either use Salesbot or create a custom broadcast.
- Select recipients: Choose which contacts will receive the message. You can filter contacts by tags, stages, or other criteria.
- Select channels: Decide which messaging channels to use (e.g., WhatsApp Business, Instagram). You can send through one or several.
- Use a template or write a new message: Either select an existing message template or write a new one for this broadcast:
- Schedule or send: Send the message immediately or schedule it for later.
- Track delivery: After sending, you can monitor how the message performs.
For setup instructions, see the How to set up broadcasting? article.
Use cases
-
Share offers or promotions: Notify contacts about discounts, sales, or limited-time deals, for example:
- Send business updates: Inform customers about changes to your services, working hours, or product availability.
- Stay in touch with your audience: Send greetings, event information, or general announcements.
- Send reminders: Follow up on appointments, upcoming events, or payment deadlines.
- Request feedback or reviews: Ask customers for their thoughts after a purchase or service.
- Provide onboarding info: Send welcome messages or basic instructions to new contacts.
Available channels for broadcasts
Kommo supports broadcasts through the following channels:
- WhatsApp Business
Tip: For the best results with broadcasting we recommend using the WhatsApp Business integration, as it offers the most robust and flexible support for marketing and service messages.
- TikTok
- Apple Messages for Business
- Viber
- Skype
- Telegram
- Wazzup (WhatsApp & Instagram)
- ChatApp
- Teletype App
- WhatsApp via Radist.Online
- WhatsApp Business API (WABA) via Radist.Online
- ChatArchitect.com WhatsApp
- Message.help
- Whatsapp by YouMessages
- Whatsapp by Chatfuel
- RingCentral Text Messaging
- AlphaSMS
- SMS-Gateway by Fromni
- Intercom
- Slack
- Telegram via Radist.Online
- Telegram via Redham
- Telegram from Whatcrm
Broadcasting page
To access the Broadcasting page, go to the WhatsApp section and select Broadcasting.
The Broadcasting page in Chat tools is organized into four sections based on status:
-
Scheduled – Broadcasts set to be sent at a later time. You can review or edit them before they start.
Note: Broadcasts set to send immediately will briefly appear here before moving to Ongoing. - Ongoing – Broadcasts currently being sent. Useful for tracking ongoing activity.
- Drafts – Saved broadcasts that haven’t been scheduled or sent. You can edit and send them anytime.
- Completed – Broadcasts that have already been sent. You can review their details and performance here.
For a deeper look at broadcast statistics, read our advanced settings guide.
If you need more help with setup or troubleshooting, feel free to reach out to our support chat or contact us via WhatsApp. You can also hire a Kommo partner to do all the hard work for you.
Not a user yet? Sign up for our 14-day free trial or book a free live demo.